Tuesday, December 7, 2010

Blog Creative Brief




Project Description:  This blog “Can’t Stop, Won’t Stop BELIEVING” is a personal journal of mine that will reveal my emotions, thoughts, and stories of being impacted by having family members and friends that have been diagnosed with cancer.
Prepared By:  Heather Bartolo
Statement of Purpose:  From this blog, I hope those that have been impacted by  family members and/or close friends that have been diagnosed with cancer, can find some kind of comfort or relevance to the life experiences that I will reveal. Life motto of keep on believing.
Target Audience: Anyone that has been impacted by cancer; mothers, fathers, daughters, sons, best friends, sisters, brothers, uncles, aunts, cousins, neighbors, teammates, etc...
Brand Identity:   
“Believe!” - - “Can’t Stop, Won’t Stop BELIEVING!”
I want the emotions, thoughts, and stories that are revealed to show and motivate others that no matter what, just believe.
What will assist / support creative development? 
Title: Can’t Stop, Won’t Stop BELIEVING
The blog will be simple with a splash of color.  Photos, quotes, links, and videos will be displayed through out postings.
I welcome everyone to comment and even share their stories, as every story is so different from one another. 
Schedule for completion: Sunday, December 12.

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